HESTRA, LEVEL AND REUSCH JOIN SWANY IN
GLOVE SPONSORSHIP WITH PSIA, AASI, AND NSP

October 27, 2006 – Lakewood, Colorado -- The Professional Ski Instructors of America (PSIA), American Association of Snowboard Instructors (AASI), and the National Ski Patrol (NSP) announce that they will continue to receive support from Swany America, as well as additional backing from Hestra, Level and Reusch. This foursome of top-quality glove companies reflects a well-rounded pool of products that will serve every skier and snowboarder and winter climate found around the country.

“We’re happy to have Swany America stay on board as an Official Supplier. This year, Swany will be joined by Hestra, Level and Reusch, forming the best-possible glove sponsor pool for our members and the PSIA and AASI National Teams. Each of these companies brings a unique approach to style and function to the table.  We appreciate the support of all of our glove sponsors,” says Pete Skavish, advertising and sponsorship director for PSIA, AASI, and NSP.

Swany renews their relationship with a two-year sponsorship agreement. “Swany is honored once again to be able to work with the fine athletes and the PSIA, AASI, and NSP in general. We look forward to a mutually gratifying relationship both now, and for many years to come, “ says Bill Dzierson, Senior Vice President for Swany America.

Hestra USA enters into a new relationship with PSIA, AASI, and NSP with a four-year agreement. “Our partnership with these fine organizations will allow Hestra USA to not only promote our own brand, but also support the snowsports industry at large,” says Dino Dardano, President of Hestra USA.  “Hestra is pleased to form this alliance to encourage the innovative goals of education and safety for their members.”

Level signs on as Official Supplier for four years. "Level gloves are built for performance minded skiers and snowboarders. Our association with PSIA, AASI, and NSP pros provides an ideal vehicle to further develop and tell the Level performance story," says Charlie Adams, President of Level Gloves.

Reusch signs a two-year agreement with the snowsports trilogy. “We’re happy to be an Official Supplier to PSIA, AASI, and NSP. We know that their members are our core customers and are very influential with all the skiers and snowboarders on the mountain,” comments Dave Banning, Owner of Reusch Snowsports U.S.A.

About Swany
“With over 60 years of glove making experience, Swany today operates five factories and employs over 2000 people worldwide. Swany’s manufacturing and marketing presence is known on four continents and numerous countries through out the world. Swany’s high-end technical gloves are assembled by over 1,500 skilled glove-manufacturing enthusiasts. Visit www.swanyamerica.com.

About Hestra
Hestra Gloves were formed in 1936 by the Magnusson family in Hestra, Sweden, to provide gloves for lumberjacks who needed wear-resistant, durable gloves. Soon after that, as the sport of skiing became more popular, they turned their focus to creating gloves for warmth and water resistance as well as durability. Hestra Gloves still designs and tests their gloves in Sweden. Visit www.hestrausa.com.

About Level
Level is the home of the world’s best snowboard gloves, snowboard mitts, ski gloves, ski mitts, and technical beanies. Level products are born in the Italian Alps and inspired by some of the world’s greatest snowboarders and skiers. You can count on Level’s “Handwear Technology” to keep you warm and dry, in even the harshest climates and coldest weather. Visit www.levelgloves.com.

About Reusch
Reusch stands for uncompromised quality in winter sports gloves. To keep that promise, we rely on our 70-year experience and the know-how we gain from development and manufacturer of more than 250 different glove models each year. Visit www.reuschusa.com.

About PSIA and AASI
PSIA and AASI are educational organizations of the nonprofit American Snowsports Education Association (ASEA) with a combined membership of more than 29,000 men and women who are dedicated to promoting snowsports through instruction. The organizations establish certification standards for ski and snowboard instructors and develop education materials to be used as the core components of most ski and snowboard school training. PSIA and AASI support the membership through research and development of instructional programs in alpine and mordic skiing, snowboarding, adaptive skiing, and children’s skiing. Visit www.psia.org or www.aasi.org.

About the National Ski Patrol
The National Ski Patrol (NSP) is a Federally Chartered nonprofit membership association dedicated to serving the public and the mountain recreation industry by providing education services about emergency care and safety. For more than 65 years, the NSP has been at the forefront of safety and emergency care education programs. The association's 28,500 members represent 98 percent of the nation's patrollers, whether or not they are paid by or volunteer for their home area. These members are agents of ski and snowboard area management and, through NSP's award-winning Outdoor Emergency Care program, are the principal delivery system of emergency care training for area patrollers. NSP also develops training for non-medical roles, including toboggan handling, avalanche rescue, mountain host programs, and more. www.nsp.org
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